Archive for July, 2008

Dear Mr. President…

Wednesday, July 30th, 2008

Nuvera lended its support to an advertisement that was put up in Roll Call, the “cornerstone publication for Captiol Hill (from their website)” this week. The ad, which was supported by a variety of companies from Levi Strauss to General Electric to the Wildlife Association, called for Congress and the President to extend the renewable energy and energy efficiency tax incentives. Check out the ad below:

If you are interested in supporting the extension, let your members of Congress know with an email. Most senators email addresses are in this format:

Firstname_Lastname@lastnameOFsenator.Senate.gov

and you can use this standard template to reach out to them:

Dear (Staffer):

My name is ________ and I am the ________ for the ACME Company located in ______.

As you may know, our organization is interested in the commercialization of fuel cell technology. Specifically we (BRIEFLY DESCRIBE YOUR INTEREST IN FC’s).

I am writing today to encourage Senator _______ to support S 3335 next week. His/her support will is vital if we want to continue to advance alternative energy technology.

These incentives are vitally important to our industry as they will allow fuel cell developers to overcome the cost premiums that accompany the development of new products.

Failure to act could result in:
• Increased costs to consumers;
• Financial uncertainty among early adopters; and
• A loss of revenues and jobs within our organization

Thank you for your consideration. Please do not hesitate to contact me with any questions.

Sincerely,
Your Name

We hope you will help out!

First Hydrogen Fueling Station in MA to be Unveiled

Monday, July 28th, 2008

Nuvera Fuel Cells headquarters

August 11, 2008
11:30am–1:30pm

Nuvera Fuel Cells
129 Concord Road, Billerica, MA

You’re Invited!

****************

Join Nuvera Fuel Cells for the unveiling of the first hydrogen refueling station in Massachusetts on Monday, August 11, 2008. The ribbon cutting event will feature refueling demonstrations involving 9 hydrogen powered vehicles from leading automotive companies that are traveling from Portland, ME to Los Angeles, CA. The vehicles will be on hand for public viewing after the event, where you will be able to look under the hoods and kick the tires. Come and spend a few hours learning about hydrogen as a transportation fuel from the people who are working on the vehicles and infrastructure. Refreshments will be available!

Members of Congresswoman Tsongas’ office and distinguished officers from the Commonwealth and local governments will be in attendance.

Mass High Tech Talks Fuel Cells

Monday, July 21st, 2008

Mass High Tech featured an article on the fuel cell industry in Massachusetts which included an interview with Nuvera’s Bill Mitchell. Check out the article here.

The article included a quote from Bill, which stated, “We in the industry are still suffering from a ‘fuel cell hangover’ from a lot of missed promises from a few years ago.” Read the article to get the full picture!

Bill Mitchell in Mass High Tech

What do you think of the fuel cell industry? Still having a hangover?

A (Green) Day at the Movies

Monday, July 7th, 2008

Over the long weekend (Happy Birthday America!), I had a chance to spend some quality time at the movie theatre. I saw Pixar’s new flick, Wall-E, which while notable for its great animation and adorable characters, resonated most with me for its earth-friendly message.

Wall-e goes green

The general gist of the film is that planet earth has turned into an unlivable trash dump and for 700 years humans have been forced into space on a Star Trek-esque ship. The key to humans returning to earth arrives in the form of a small green plant, a heavy dose of symbolism not lost on viewers who are most likely familiar with the dogma of “being green.”

What I found remarkable was not the environmentally friendly message (as that is something we are all familiar with), but the fact that the two young girls next to me, both under the age of 6, were quietly absorbing this message. They sat in their seats, enthralled by the cute characters, the simple love story and the animation, and whether they realized it or not, they were also learning the basic tenets of environmentalism.

Now all we need is for Cars 2 to come out and have the plot circle around the “Alternative Energy 500,” featuring the Pninfarina Sintesi!

The Economist Special Report on the Future of Energy Hits the Mark (Almost)

Thursday, July 3rd, 2008

By William Mitchell, Vice President of Sales and Marketing

During a recent business trip, I had the chance to catch up on a little reading, and was very interested to dive into a special report published in the June 21st 2008 issue of the Economist on the Future of Energy. Aside from the fact that the title of the article is a registered trademark of Nuvera, Geoffrey Carr gave an almost completely unbiased overview of the clean energy space and its developments around the world. In the article, Mr. Carr talks even handedly about the rise of wind, solar, carbon capture, geothermal energy, biofuels, and nuclear power and I agree with both the tenor of the report and his assertions of the status of each of the technologies. I view petroleum as nothing more than renewable energy that has been concentrated over millions of years, and believe that we will need to use all the available renewable resources at our disposal to replace its use.

The Future of Energy, The Economist

Unfortunately, the report on the future transportation technologies missed the opportunity to fairly represent the current and options for the automobile powertrain of the future. In the section titled “The end of the petrolhead”, Mr. Carr represents fuel cell technology as something that is now out of fashion and on the way out compared to advanced battery technology. In the article, he poses a question: “But why bother? Why not cut out the middleman and plug your car directly into the electricity mains instead?” Hopefully, I can shed some light on the status of fuel cell technology and answer this question for Mr. Carr, as I believe he is really missing out on the real Future of Energy, at least in the transportation sector.

My first response to this question is that fuel cell vehicles (at least in the United States), when operating on hydrogen derived from natural gas, offer a greenhouse gas emissions reduction of 33% compared to battery electric vehicles that are charged from electricity from the U.S. electric grid according to an Argonne National Labs report from April 2008. In the report, which compares battery powered forklifts to fuel cell powered forklifts, they conclude that “In many parts of the US, significant benefits could be obtained immediately by replacement of battery-powered forklifts with those powered by fuel cells using hydrogen from steam-reforming of natural gas.” This same savings holds true when comparing battery electric vehicles to fuel cell vehicles. To be clear, a 33% reduction in greenhouse gas emissions means that on a “well to wheels” basis, fuel cell vehicles are 33% more efficient than battery electric vehicles.

My second answer to this question is that fuel cell vehicles are currently the only foreseeable option for zero emission vehicles that meet both the consumer requirements for fast refilling/recharging and autonomy. Mr Carr references the advances in lithium ion technology and of the Tesla vehicle in particular. This vehicle, which is an engineering marvel, features a range of approximately 350 kilometers (220 miles) and a recharge time of 3.5 hours nicely packed into a 2 seat, 1,200 kilogram (2,600 pound) package. If the same system were placed into a sedan or small SUV meant for typical family use, the recharge time would stay the same, but the autonomy would fall into the range of 170 km (110 miles), which although good enough for many people to use for commuting or as a second car, would fall short on their expectations as a primary vehicle. On the contrary, today’s fuel cell vehicles are demonstrating autonomies equivalent to internal combustion engine vehicles. In fact, earlier this year, Toyota unveiled a fuel cell vehicle with a range of over 800 km (500 miles). For this reason, the California Air Resources Board (CARB) voted to triple the amount of zero emissions vehicles (ZEVs) that staff had proposed for automakers to produce from 2012 through 2014. Staff had proposed to require 2,500 pure zero emission vehicles, which the Board increased to 7,500. Automakers can produce fewer ZEVs, 5,357, if they are long-range fuel cell vehicles or they can opt to satisfy the requirement by manufacturing 12,500 battery electric vehicles with a range of 100 miles. Clearly, CARB sees the potential of fuel cells for transportation, as they carry a much higher zero emission vehicle ZEV credits as compared to the lower range battery electric vehicles.

Now I am the first to admit that many companies in the fuel cell world have made a lot of promises in the past – promises that were not kept, which has caused a “fuel cell hangover” in the minds of investors and the public alike, but the technology is now ready to go, and all major automotive companies in the world are actively engaged in bringing this technology to the market. Mr. Carr indicates in his report that “only Honda and Mercedes seem to be sticking enthusiastically to fuel cells”. This is simply not true. In a recent report from the National Hydrogen Association meeting that I attended in California in March of this year, GM, Honda, and Toyota gave talks to reaffirm their commitment to commercializing fuel cell vehicles starting with the California ZEV requirements in 2012-2014, and Catherine Dunwoody of the California Fuel cell partnership reported on the status of the other OEM’s developing fuel cell vehicles, including Ford, Nissan, Mercedes, Hyundai, and Volkswagen. According to Larry Burns, the V.P. of R&D at GM, the potential societal and consumer benefits of fuel cell technology are clear and compelling, and that no other technology offers this exciting potential. In fact, he stated that GM has not uncovered a single issue yet to suggest that mass volume of fuel cell vehicles cannot ultimately be attained.

In the end, it is not a matter of fuel cells versus batteries for the future automotive powertrain. The two will work together to make hybrid fuel cell vehicles. Mr. Carr should not view these technologies as competitors for the market. The real competition is the status quo and internal combustion engines. We all need to work together to achieve The Future of Energy and get us moving away from our dependence on petroleum.