From Forklifts to Four Wheel Drive
Wednesday, October 15th, 2008By Bill Mitchell, VP of Marketing
Nuvera Fuel Cells
This past Tuesday, I had the opportunity to take part in a Massachusetts Hydrogen Association Clean Energy Forum entitled “Creating a Clean Transportation Future”. Along with me on the panel were Stephen Costa of the U.S. Department of Transportation, and Sheila Lynch of the Northeast Advanced Vehicle Consortium.
About 50 people were in attendance for the discussions. Maybe it was a result of our high gas prices, or our economic troubles (or both), but based on the feedback from the audience, there was lot of interest in how we could most effectively and expeditiously transition ourselves off of imported oil and towards a form of transportation that is more sustainable, that also keeps money inside the U.S. (rather than flowing to other areas of the world).
My presentation dealt mostly with the identification of early markets that are not only interesting as markets unto themselves, but that can also act as a catalyst to accelerate the introduction of clean transportation. Because Nuvera is a fuel cell company, as one can imagine, I kept my comments in the area of fuel cell vehicles. The basis hypothesis of my talk was as follows: I believe that not only is the fuel cell forklift market interesting from a business standpoint, but this is also an early market that can accelerate the adoption of fuel cell cars.
To make the case for my hypothesis, consider the following. As shown in the graph below, a typical forklift drive cycle is very similar to an urban drive cycle that a fuel cell car would encounter. Because of this similarity, the fuel cell technology and system design between the forklift and the car will, by necessity, be similar (the car having more power, of course).
In a given year, a fuel cell forklift will operate for approximately 5,800 hours. If these hours are integrated into an automotive drive cycle, a year of forklift operation effectively simulates approximately 125,000 miles of driving. In this sense, you can consider the forklift operation as an accelerated durability test for a fuel cell car. During this year of operation, the forklift will need to be refilled about 700 times, and it will consume about 1000 kg of hydrogen.
Get a few thousand fuel cell forklifts in operation and the numbers start to add up. Very quickly you will have a lot of field data that can be directly translated to the automotive fuel cell market. Before the first fuel cell car ever “hits the streets” we could have millions of equivalent miles of data and operation in the forklift market. Further, the hydrogen dispensing experience would directly translate so that by the time fuel cell cars come about, the hydrogen dispensers will have been in operation for several years, performing hundreds of thousands of successful refueling events.
Early market applications like the fuel cell forklift market will help develop the technology and supply chain required for successful fuel cell cars, and educate customers to the advantages of fuel cells and hydrogen. Without a doubt, this will help accelerate the future of clean transportation.
Overall, the audience agreed with my hypothesis. What do you think?






