PRESS RELEASE: Billerica, Mass., April 17, 2013 — Nuvera Fuel Cells has inaugurated a program with Toyota Motor Sales, USA, Inc. (TMS) in which Nuvera will operate and maintain two Toyota Advanced Fuel Cell Hybrid Vehicles (FCHV-adv) at its headquarters in Billerica, Massachusetts. 

The two-year program is the first of its kind in Massachusetts and will help build awareness of fuel cell technology, the benefits of hydrogen as a clean fuel, and the development of hydrogen infrastructure in the Northeast.

Update: Since this press release Toyota has introduced the Mirai and featured Nuvera in a 2015 video that went viral on YouTube, watch Fueled by Bullsh*t.” The video demonstrates the use of methane captured from cow manure to produce hydrogen and fuel a fuel cell vehicle. 

Nuvera will use the program as a way to engage with government officials, policy-makers and the general public about the importance of hydrogen-powered cars and of the supporting hydrogen infrastructure as a catalyst for economic growth in the region and for meeting the region’s zero-emissions vehicle mandates. 

“This program with Toyota kicks off the next chapter in Nuvera’s proud history of bringing innovative, high-efficiency clean energy solutions to market,” said Prabhu Rao, Vice President of Commercial Operations at Nuvera. “This program is a great way for Toyota and Nuvera to connect with the leaders, citizens and businesses of Massachusetts on the topic of hydrogen fuel cell cars and the benefits they afford the economy and environment.”

“Toyota’s vehicle demonstration program gives policy makers, local authorities and the general public in Massachusetts a chance to become familiar with fuel cell vehicles prior to market introduction,” said Kevin Kinnaw, National Manager for Regulatory Affairs at Toyota Motor Sales, USA. “The program also highlights the infrastructure side of the equation. With its on-site hydrogen generation appliance, Nuvera has developed a practical refueling solution that could have far-reaching consequences for the commercial success of zero-emission fuel cell vehicles.”

In addition to promoting FCVs — Nuvera offers fuel cell technology for OEM motive power integration — the cars will be refueled using Nuvera’s® hydrogen generation and refueling equipment at the first hydrogen re-fueling station deployed in Massachusettsat located at the company’s Billerica headquarters. Nuvera® hydrogen generators safely, efficiently and sustainably generate high